Brand engagement = top objective for video advertisers
Engagement is a stand-out differentiator when it comes to the primary objectives for buying online video advertising. In the recent Video State of the Industry Report, 68 percent of brands and agencies...
View ArticleClick-through rate or completion – what should your goal be?
Viewers in Q4 must have been hungry! Perhaps advertisers from other industries can their cue from restaurant brands, as they had the highest completion rates on their video ads in Q4 2011. On the...
View ArticleWhat kind of data are advertisers using?
While geo targeting is a given for nearly all video brand advertisers, we wanted to take a closer look and see how different industries were using various types of data, and to some extent no data, to...
View ArticleFox Business: The future of online video ads
Online video advertising is a $3 billion dollar business and growing fast – so where is it all headed and what impact will the Facebook IPO on it? Adap.tv CEO, Amir Ashkenazi, discusses the future of...
View ArticleWhat kind of data are advertisers using?
While geo targeting is a given for nearly all video brand advertisers, we wanted to take a closer look and see how different industries were using various types of data, and to some extent no data, to...
View ArticleFox Business: The future of online video ads
Online video advertising is a $3 billion dollar business and growing fast – so where is it all headed and what impact will the Facebook IPO on it? Adap.tv CEO, Amir Ashkenazi, discusses the future of...
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